Tee hee – Igor’s first story from 1997! I remember when I met the entity now called Igor. It was a few years back and he gave me his cute home-made business card with his Web page on it. Upon seeing the said page, I reached the early conclusion that this person was a little strange – now I know why. Now, Igor willing, I give you his first online act of creativity – the story of a man with no pants patrolling the streets of Fujisawa.
Mr. No Pants – Fujisawa
13th August 1997
A man with no pants?
Two weeks ago I saw a man in Fujisawa wearing what looked like a designer shirt and a pair of nice shoes. What was missing? His pants! Not only that there was also a distinct lack of underwear as well!!!
I was in the McDonald’s overlooking the street near the train-station (Fujisawa-eki) when, at around 4:30pm, I saw the man walking down the middle of the street exhibiting his wares! No one in the street or in the McDonalds appeared to notice that there was someone walking right next to them with no pants on. Even people who could not avoid the sight, incredibly, managed to overlook this minor detail in the landscape.
This sight was too much for me, so I began laughing out loud. Here is a guy with no pants and nobody sees! However, when I started to laugh everyone, who chose not to see Mr No Pants, stared at me as if I was crazy!!! Hmmmm. Evidently, people here can easily ignore the extreme, but normal strange is easy to see – ahhh look at that crazy Gaijin, laughing at thin air.
I have done some research into this man – No Pants-san. He has been spotted by a number of my students in Fujisawa. Apparently he is some kind of local attraction/distraction. People have said that he is not homeless, and probably enjoys this lifestyle.
Well, he does have a good physique and, I suspect, he has taken great care to wax his body. If I see him again, I am going to have to take a picture for a look at alternative J-Style.
Another view
No Pants-san might actually be working for the beauty industry – in particular the waxing industry. He could be promoting a new “Go Natural Man” life-style. If enough people decide this looks like a good lifestyle then the body wax industry will enjoy rapid growth in full lower body waxing!
This marketing style has been used before in Japan. Sony used a similar marketing style in its initial strategy to get the Walkman off the ground. According to Akio Morita (Made in Japan, Harper Collins 1988), one of the founding members of Sony and retired president:
Of course, we helped stimulate sales [of the Walkman] by advertising heavily, and in Japan we hired young couples to stroll through the Tokyo Ginza ‘Pedestrian Paridise’ on Sundays listening to their Walkmans and showing them off.
Perhaps there is a new brand of body wax on the market, and No Pants-san Fujisawa is part of a clever marketing strategy to exhibit the features of this new product.
“Excuse me, do you notice how smooth and nice my whole lower body is. I just used the new Waxman to remove all my body hair….. it is painless and look at the results….”
So, anyone travelling to Japan should check out Fujisawa – who knows, you might meet No Pants too. If anyone else out there has seen this local attraction, please let me know.